Image courtesy @cultofmac.com
He created the company, got fired by the board of the same company he formed, returned ten years later to turn things around and on the way changed the course of the way we consume music, the course of online music industry and the animated movie industry.
But that’s common story for any Steve Jobs Fanboy.
But it seems that not just Fanboy’s but marketing research agencies are talking the same talk. In a recent study published by global research agency Millward Brown, Apple was ranked as the most valuable consumer facing brand in the world.
Apple’s brand value jumped 84% to $153.3 billion, driven largely by the company’s success with the iPad and the iPhone the study found. Google’s brand declined 2% to $111.5 billion. IBM, McDonald’s and Microsoft rounded out the top five.
But here’s the clincher. With a 246% increase in brand value to $19.1 billion — the greatest leap of any company in the survey — Facebook made its debut on the top 100 chart at number 35. Baidu, the leading search engine in China, was the second-fastest climber at 141%, placing it at number 29.
And it is the growth per-centage than the current rank that marketers and punters should keep in their mind.
Something else which was interesting is that IBM even with its more enterprise facing brand value found more favour with consumers and was ranked at number three over Microsoft.
Image courtesy@ Millward Brown
