A few hours back one of my friends, Subhankar gave me a little tip. He told me about a Pomegranate which was about to be launched as the ultimate smartphone in the marketplace.
Visibly I was extremely curious to know more. Was this what the world has
been waiting for. A “smarter” Smartphone ?
So I dived deep into Google and found this elusive Pomegranate. And what I read and experienced truly blew me away. A multimedia device which could help you make calls, listen to music, showcase presentations, translate languages and voice, surf email, do GPS navigation, shave your beard and even make coffee!!!. Slated for a late November launch this was being feted to be the next big thing in mobile marketing.
But it was only after playing with the site for a long time, that I came across an option in which the screen prompted to me. ” Have you seen enough?” to which I promptly clicked yes and then it took me to this page.
A careful read into this page and I emerged with a heady knowledge of Nova Scotia as a country and a community which was reaching out to people across the world as a place where one could find everything to live for.
The Government of Nova Scotia has been trying for some time to build it as an investment hub in Canada and to increase tourism interest in the place where people get everything that they want for a good life and a good career. Pomegranate is one of the marketing ideas to send that key message to people across the world.
Created with a budget of around USD 300,000, this online viral campaign tries to engage browser attraction through representing something absolutely wacky, i.e. an ‘all-in-one’ mobile gadget which can brew Columbian coffee for you along with letting you shave your beard while talking to your clients apart from doing mundane things like making calls and checking email.
Though there has been criticism for the Nova Scotia Government for spending this amount of money on this viral campaign it has already attracted millions of visitors ( close to 3 million visits) to the site and introduced them to the “Coming to Life” tourism campaign for Nova Scotia.
For the serious reader or the discerning marketeer the attempt can seem a tad bit desperate but at the end of it I found it funny, wacky and worth a laugh, exactly what viral campaigns are supposed to do. Also to the unsuspecting victim, the advertising strategy keeps the actual intention of promoting Nova Scotia well-disguised
Here is the wikipedia link to know more.
And here is the video which captures all the features of the Pomegranate NS08. The Ultimate All in One Mobile Phone.
PS: Did I miss to say that you can use it as a Harmonica as well ?